Strategic Change Management Of Walt Disneyland Resort Marketing Essay

Strategic Change Management Of Walt Disneyland Resort Marketing Essay This report present the comprehensive back ground of the company and also I tried my level best to cover all the relevant aspects in accordance to the assignment that I have given. Moreover four major areas are considered in this report which is motivation, problem statements, approaches, and results/conclusion. In the interest of the reader, I believe that the reader will understand the background to organizational strategic marketing, issues relating to strategic marketing in an organization. And also reader will be able to understand the processes involved in making the strategic marketing plan. Most importantly it will make reader understand that how to plan and make a link between strategic marketing and corporate strategy of an organization. The report is based on following pattern. First of all it will discuss clear view and comprehensive concept of strategy marketing and then models of strategic marketing. Moreover this report is related to these models of the Walt Disneyland resort. And also assesses the value of using strategic marketing tactics in an organization. Conclusion of this report would be based upon the theories of marketing management, while keeping the main concept of the subject in order to understand and get on well. I have tried my level best to state the results in general, potential, or specific manner to a particular case, therefore I have managed to achieve ultimate understanding of the particular theory (strategic marketing) and I am quite confident that I have achieved my final objective to understand and impalement similar theory in future for further understanding and more benefit. Acknowledgment: I have tried my level best to understand the concept in brief and also tried to discuss given tasks in a manner I have been asked to do so. I express my sincere thanks to professor for his constant encouragement and support throughout the course, especially for the useful suggestion given during the course period. I am very grateful to my colleagues for providing me with an environment to complete my project successfully. Finally, I take this opportunity to extend my deep appreciation to my family and friends, for all that they meant to me during the time of the completion of my course work. Introduction: A creator and moderniser and the owner of one of the most productive thoughts the world has ever known, Walt Disney, beside with members of his staff, expected more than 950 decencies and documents from every nation in the world, counting 48 Academy Awards and seven Emmis in his lifetime. Walt Disneys individual honours comprised nominal degrees from Harvard, Yale, the University of Southern California, and UCLA; the Executive Medal of Freedom; Frances Legion of Honour and Officer dAcademie streamers; Thailands Order of the Crown; Brazils Order of the Southern Cross; Mexicos Order of the Aztec Eagle; and the Showman of the World Award from the National Association of Theatre Owners Mickey Mouse was shaped in 1928, and his aptitudes were first used in a silent cartoon permitted Plane Crazy. Before the cartoon could be free, however, sound eruption upon the motion picture screen. Thus Mickey made his screen entrance in Steamboat Willie, the worlds first fully coordinated sound cartoon, which premiered at the Colony Theatre in New York on November 18,1928 Walts drive to faultless the art of cartoon was tireless. Technicolor was presented to cartoon during the manufacture of his Silly Symphonies. In 1932, the film Flowers and Trees won Walt the first of his 32 individual Academy Awards. In 1937, he free The Old Mill, the first short subject to utilize the multilane camera method Thus, Disney absorbed the buying of 43 square miles of virgin land twice the size of Manhattan Island in the middle of the state of Florida. Here he master-planned entire Disney world of entertaining to include a new enjoyment theme park, a motel-hotel resort vacation centre, and his Untried Sample Community of Tomorrow. After more than seven years of master planning and training, including 52 months of actual building, Walt Disney World opened to the public as arranged on October 1, 1971. Epcot Centre opened on October 1, 1982 1* http://www.fragrancex.com/products/_bid_Disney-am-cid_perfume-am-lid_D__brand_history.html TASK 1: L.O- 1.1: The role of strategic marketing could be defined as in todays complex business environment is the ability of a business to attain cost-effective sales is impacted by dozens of conservational factors, many of which are consistent. It makes logic to try to bring some order to this turmoil by understanding the marketable environment and carrying some strategic logic to the process of marketing products and services. A strategic marketing is valuable to every business. So thats why its role is very important for organization while keeping following attribute in order to achieve long term objectives. à ¢Ã¢â€š ¬Ã‚ ¢ Classify sources of economic advantage à ¢Ã¢â€š ¬Ã‚ ¢ Achievement guarantee to a strategy à ¢Ã¢â€š ¬Ã‚ ¢ Get incomes needed to finance in and shape the business à ¢Ã¢â€š ¬Ã‚ ¢ Notify investors in the business à ¢Ã¢â€š ¬Ã‚ ¢ Established objects and plans à ¢Ã¢â€š ¬Ã‚ ¢ Degree of performance L.O- 1.2 Well the process involved in making the strategic marketing plan is to focus on sales means focus on individual customers rather than market segments or market classes. However market segmentation is very important to analyse the customer needs and demands but after analysing market segments, customer Interests Company has to create strategic marketing plan. Strategic marketing process involves, Market ResearchMarketing strategies Product research and development Production Communication Sales Refereeing to the case study Disneyland mainly focuses on following marketing strategies. Sell extra to current customers Growth of marketplace Constant promotion Always expand and add to your contributions Chasing business Sell extra to current customers strategy means when customers enter into the attraction there are always marketing announcement whether you are on trains, boats, trams and etc. these recording informs customers that how they can stay longer, upgrade their ticket to make most out of it while paying less. While in the parks customers can always get to know what coming up in regards to the vacations so that they can visit next time and get more benefits. Growth of marketplace strategy means development of more Disney lands in other countrys for those who cannot travel to USA. It has increased their marketplace and expending their brand worldwide by building these country specific theme parks. Constant promotion strategy is that they do not stop and start and then stop again their marketing strategies, they have their fixed budget provided every year to marketing department in order to keep their marketing promotion going on. Always expand and add to your contributions strategy is they always add up new attraction to their exciting places. They always updated their old dated rides so that if customers visit next time they can experience different this time which makes them to visit next time. Thats again focus on customer retention strategy that how to keep regular customers coming. Chasseing business strategy means they always take in to the account the slow time of the year and the fast time of the year. They do not stop promoting business in slow time of the year just because its slow, but they always try and improve their business and attraction in order to make their slow time of the business busier. Thats why people like to visit any time of the year. L.O- 1.3 Well to evaluate the link between strategic marketing and corporate strategies I would like to explain the difference between these two and after you will find the links between these strategies of Walt Disney Company. Strategic Marketing: It is directly any strategically concerned with the long term activities and direction and scope performed by an organization to gain competitive advantage. While meeting stakeholders expectations the organization applies its resources within a changing environment to satisfy customer needs and demands. Corporate strategy: This could be defined as method to the future that involves inspection of the current and expected factors related with customers and competitors and the firm it, visualization a new or real role for the firm in a original way and supporting policies, performs, and resources to understand that dream. Link between strategic marketing and corporate strategy of WALT Well the corporate strategy and marketing strategies are directly related to each other because Disneys indoor marketing strategies are considered as their corporate strategies. Corporate strategies help them to analyse where and when to open their other branch. Corporate strategies gives them direction with objective of achieving long term goals recently their approaches have focused on the need for companies to adjust to and expect changes in the business situation. Their corporate strategy involves organization the purpose and scope of the organizations activities and the nature of their business. Through SWOT analysis they link their corporate strategies to the marketing strategies and then analyze them and then execute them accordingly. TASK -2: L.O- 2.1 The Strategic Marketing Planning Process MISSION OBJECTIVE MARKET AUDIT SWOT ANALYSIS STRATEGY FORMULATION IMPLEMENTATION CONTROL BUDGET Figure 1.2 http://www.netmba.com/strategy/process/ Figure 1.3 by Macdonald (1995) The model above explain the process involve in strategic planning of an organization, now on the basis of the model above I will assess the value. According to the (SUSAN L. LAURE) this is goal based process which allows organization to focus on its mission and vision to achieve goals. This model does help organization to move forward and it is great practice to build a team because it offers the opportunities to let everyone in the company know that their thoughts and opinions are being considered. It lets everyone know that they belong to the organization. More over one can achieve more valuable results from a decisive approach is contract on how to make the most of the organizations capital and the in deepness perceptive of the factor that involve those resources should conditions and situation change. This model helps the organization to help to see the size of the organization in term of human resources which of course influence the main plan. It also helps organization to physical goals that they are seeking to reach. More over it provides a plan structure which makes sure constancy across distribution and each separation covers all the key aspect of the development process. It also makes directors to understand the situation clearly because it provides a large number of data. Also improve marketing skills within the company. It also increases the value to companys data base and marketing investment. The implementation of marketing planning model gives an introduction to organization to implement the strategic planning process within an organization. The management is also dependent on the high quality process consultancy and training as well as sport tools. Experience has shown that the proper planning of marketing model makes an organization to achieve its objective. L.O- 2.2 Link between strategic positioning of Disneyland Resort and marketing tactics mentioned above in the strategic marketing plan. Strategic Positioning strategic marketing plan Well there is very close link between strategic positioning and strategic marketing of Disneyland because both focus on continues growth of an organization. As far as strategic positioning is concern they conduct research to determine what the needs in order to promote are and position company where they want to. To make strategic marketing plans for organization they consider much aspect on which they can produce exactly according to needs and demands of the customers. As discussed above that marketing provides them clear room to understand the long term objective and standing of an organization. Thats how they keep on changing their strategies no matter what time of the year are they in, or no matter customers want this or not. Disney land strategic positioning provides different following questions to them, What are their strength, weaknesses, opportunities and threats? How customer takes our product? Who are the target customers? What is the image? Competitive edge? Communication to the right people? Are we able to target our product to other market? These are the question they see while undergoing the positioning for them self, if we commonly see the marketing aspect in those questions we can clearly see the link between these two terms because strategic marketing planning provides them the same kind of information in order to make their marketing plan well working. Marketing plane gives them the signs to achieve the ultimate goals while positioning based on marketing plane can point out where they exactly stands. So marketing is the key element for them to make their position where they could differentiate their product from others, because they believe to be providing the best quality products to their customers as no one does in that capability. Hence the link between these two is very common and regular infect both are dependent on each other in order to get ultimate goals. Beyond HR: the new science of human capital by john W. Boudreau, peter M. Ramstad L.O- 2.3 Related Links: Relationship Marketing | CRM | Ladder of Customer Loyalty | Benefits of Relationship Marketing | Fishbone Analysis Well as discussed above that Disney is more concern that how to retain their oncoming customers that why their current marketing strategies are based on relationship marketing which can provides them help to achieve long term objective which is to open new Disneys in other countries. Relationship marketing could provide them ultimate objective because retaining consumers for long term offers many benefits. This is also aim for the company to obtain life time custom. Some of the merits of relationship marketing include: Loyal customers will recommend your business to others, thus expanding your business for you. Faithful customers are keen to try some of their new products, because they trust them. Trust worthy consumers will advocate their business to others, thus expanding their business for customers. Customers will be keen to pay more for their services/products if there is adjustment in pricing because they are loyal to company and trust their services/products. Loyal customers will tell them about problems with their goods/services enable to get better your products/services. The final benefit will be boost sales, market share and authority. http://www.learnmarketing.net/benefitsofrelationshipsmarketing.htm Hence keeping all points mentioned above are the clear picture that how relationship marketing could help them to contact with their current customers in order to increase their new customers. Because its always about words of mouth old customer experience and will let their known people know about the experience they had which is the key point to increase the limit. If they found their product and service best they will for sure let others know and then others will buy their products. As mentioned that they increase their marketing campaign by giving their customers the best product and services. They constantly changed their marketing planning in which they have given different kind of gift vouchers to their customers so that they can come next time and avail that which actually make they to come back and use those vouchers. Conclusion: In the end we can conclude this report by mentioning that Disney land has broad and wide network and has the best team force in order to make decision and implement them as a betterment of an organization. Moreover corporate strategies and marketing strategies play vital role for an organization to obtain long term objective, Disneys corporate and marketing strategies are well managed to get their goals completed in given time. As we have discussed lot about their marketing strategies and corporate strategies I think their

Technology and the Future of Work :: Robotics Technology Electronics Essays

Technology and the Future of Work Every society creates an idealised image of the future - a vision that serves as a beacon to direct the imagination and energy of its people. The Ancient Jewish nation prayed for deliverance to a promised land of milk and honey. Later, Christian clerics held out the promise of eternal salvation in the heavenly kingdom. In the modern age, the idea of a future technological utopia has served as the guiding light of industrial society. For more than a century utopian dreamers and men and women of science and letters have looked for a future world where machines would replace human labour, creating a near workerless society of abundance and leisure. (J Rifkin 1995 p.42) This paper will consider developments in technology, robotics, electronic miniaturisation, digitisation and information technology with its social implications for human values and the future of work. It will argue that we have entered post modernity or post Fordism, a new age technological revolution, which profoundly effects social structure and values. Some issues that will be addressed are: elimination of work in the traditional sense, longevity, early retirement, the elimination of cash, the restructuring of education, industry and a movement to global politics, economics and world government. In particular this paper will suggest that the Christian Judao work ethic with society's goals of full employment in the traditional sense is no longer appropriate, necessary or even possible in the near future, and that the definition of work needs to be far more liberal. It argues that as a post market era approaches, that both government and society will need to recognise the effects of new technology on social structure and re-distribute resources, there will need to be rapid development of policies to assist appropriate social adjustments if extreme social unrest, inequity, trauma and possible civil disruption is to be avoided. Yonedji Masuda (1983) suggests we are moving from an industrial society to an information society and maintains that a social revolution is taking place. He suggests that we have two choices ‘Computopia' or an ‘Automated State', a controlled society. He believes that if we choose the former, the door to a society filled with boundless possibilities will open; but if the latter, our future society will become a forbidding and a horrible age. He optimistically predicts our new future society will be ‘computopia' which he describes as exhibiting information values where individuals will develop their cognitive creative abilities and citizens and communities will participate voluntarily in shared goals and ideas. Barry Jones (1990) says we are passing through a post-service revolution into a post- service society - which could be a golden age of leisure and personal

Animal Farm Essay

This is shown perfectly in Animal Farm. In the beginning animals went against Mr. Jones due to the way they were being treated. The animals felt that the farmers received all the goods for the work they did. So they created a government named Animalism, based on the Old Major’s vision. In Animalism, there are no owners, no rich, but no poor, workers got a better life, and all animals are equal. The animals established the Seven Commandments, which were laws created by the pigs to protect animals. The goals of the government were also set up. The goals said that everyone was equal, there would be more food and sleep for all, there was to be respect for all animals, and they would build a windmill to make life better for all. All this didn’t exist by the end of the book. The animals were getting less sleep, less food, and less respect. The windmill became a source of money for the leaders, not for all the animals. The seven commandments were gradually changed to suit the just the pigs until there was only one commandment left. This commandment said that some animals are more equal than others. This was the exact opposite of what they originally intended to achieve. Animalism no longer existed. The pigs began by to act more like humans, whilst at the same time changing the meaning or literally changing the laws. At the start they managed to change the meaning of all animals are equal, by asserting themselves as the â€Å"brain-workers† and taking the milk and apples. Over the years they start trading with animals, drinking alcohol, sleeping in beds, making animals enemies and killing animals. Napoleon also becomes an egomaniac and has a food taster, has dogs to guard him at all times, gun is fired on his birthday, etc. this just goes on to show how he is becoming more like a human. Later on the remaining pigs also took up whips, walked on hind legs, started to wear clothes and played cards. The pigs have now taken up the role of a dictator and rule through force via the dogs, propaganda via Squealer and using the sheep’s new slogan – â€Å"four legs good, two legs better†, which destroys the whole meaning of the of the rebellion. Napoleon only cares about his wellbeing and getting as much power as possible. This is evident when he starts doing business with the humans just to get more money and when he sells Boxer to the horse slaughter for money for alcohol. The final commandment stands as a great example of how those in power manipulate language as an instrument of control. . At the beginning of the novel, the idea of â€Å"more equal† would not only have seemed contrary to the democratic socialist spirit of Animal Farm, it would have seemed logically impossible. But after years of violence, hunger, dishonesty, and fear, the spirit of Animal Farm seems lost to a distant past. Could anyone give some constructive criticism on this essay please?

The external pricing decision Essays

The external pricing decision Essays The external pricing decision Paper The external pricing decision Paper The uses of Hubbart formula can have certain advantages and disadvantages. The Hubbart formula can establish the price over a period of time or a wide range of establishments. However, it requisite rate of return on owners capital employed, and works back to the total revenue that needs to be generated from accommodation. In addition to the required data, it also calls for the full cost, that is all the variable costs plus some share of fixed cost, and hence it is in fact a cost based pricing through the external pricing decision. Definitely, the company would like to attain what they are yearning for, nonetheless, this kind of approaches may appear to be too subjective and arbitrary, and it is acting as a method of allocating the fixed costs as well. Apparently, tourism is a seasonal industry and always influences by the global changes; therefore the occupancy of the hotel may vary according to different seasons and different incidents. Such as, a few months ago, there was a terrorism in Bali, after the Bali Blast, the travelers are not willing to travel to Bali since Bali seems to be a considerable dangerous place for them to travel. As a result, the occupancy of the hotels in Bali decreases significantly. Furthermore, we have to concern about the location of the hotel too, if it situates in Britain Brighton (the southern part of England where it is along the coastal area where it is a seaside resort), then the summer time will be the peak period of tourism, as a result, the seasonal prices should incline as well. As long as the hotel does not concern about this factor, then they will suffer from a great loss since there will be less visitors during the winter, and hence the occupancy within that period will be relatively lower. It appears that the occupancy that we use in the Hubbart formula is the average rate, yet it will amend noticeably in different months, so it is necessary to anticipate the monthly occupancy. It is certain that the demand for the tourism industry (e. g. hotels bedrooms) is always elastic, so it is unlikely that the tourism operating sectors (e.g. accommodation sector hotel) to set the prices according to the cost of the goods and services produced. As a result, it is essentially important for the company to realize the significance of charging the price that the market will bear, instead of charging the price according to their wishes. Thus, the full cost techniques can then applied to see if this obtainable price covers the full cost of the product or services, and how much profit can be made at this price. Last but not least, it is often said that pricing decisions are extremely complex. In addition to the incorporation of the basic cost and financial data, the Star Hotel should also add in other internal and external considerations, including macro-economic, environmental, political and social factors and also it should take the other factors non-financial and non-quantifiable nature (such as behavioral factors) into their concerns and considerations. To put it briefly, if the above disadvantages can be avoided, it may escape from the inefficiencies that automatically built into the costing system and the uncompetiveness and ongoing to the track of success. Pricing is closely related to the decision that managers in both profit-making and non profit-making sectors. Providing that the total revenues are not in excess of total expenses the firm must subsequently go into liquidation. Overwhelmingly, there are defined rules of pricing. In my point of view, the Star Hotel can either use the Hubbart Formula or Market-based Pricing, which is one way of the external pricing methods as well. It implicates that the price will be charged for goods and services offered to the travelers outside an organization on market prices. It is because the goods and services produced by the Star Hotel are in reality sold in a highly competitive market since there are other suppliers offering identical or near-identical products. Consequently, the suppliers will be competing fiercely in respect of price, quality, reliability, and services. Undoubtedly, the Star hotel is one of the participants in the tourism industry, and we can identify it as a tourism-operating sector. Moreover, the demand for the tourism products is actually elastic, meaning that the lower price is offered, the more units will be sold. By using this method, Star Hotel should firstly categorize its target market and evaluate its position in the market. Afterwards, the price can be set. Overwhelmingly, different markets will have its own price since dissimilar demands occur and also hotels have different abilities, such as some are better in services and some are famous for its quality products. Then an interpretation of the sales according to the source of reservations and category of client is necessary for a further review since it will disclose the standard achievable room rate. As a result, it is indispensable for the Star hotel to base its price per room on what is being charged in the market. Or else, if it charges more than the market price, their sales will be reduced. On condition that it charges less than the market, its sales will increase in short term but the market will quickly adjust to a lower level of selling prices. Furthermore, the market conditions largely determine a suppliers selling prices; it is particularly significant to ensure that tight control is exercised over costs. Otherwise, the gap between total sales and total costs (i. e. the profit) will be insufficient to guarantee an adequate return on capital employed. In case, external price determination is concerned, including both market oriented and cost oriented methods, we can generalize by arguing that prices tend to be governed by the market. And so it is important to ensure that unyielding management is exercised over costs, as there will normally be little opportunity to raise the selling price.

Using the Spanish Preposition Entre

Using the Spanish Preposition Entre The Spanish preposition entre usually means between or among, and it is used more broadly than its English counterparts. Entre can be used as an adverbial phrase meaning, among themselves, or in figurative, idiomatic expressions. Also, entre differs from most Spanish prepositions in that it is typically complemented by the subject pronouns yo and tà º rather than the usual object pronouns. The correct way to say between you and me, is to say entre tà º y yo instead of  entre ti y mà ­Ã‚  as might usually be the case with other Spanish prepositions. Do not confuse the conjugated verb entre, derived from entrar, which is the word meaning to enter, with the preposition entre, they are not the same. Using Entre to Mean Between or Among Entre can be used as an exact equivalent of the English words between or among. Or, in some cases, entre is not a direct literal translation to the English words between or among, but can have a similar meaning that can be understood. Spanish Sentence English Translation Muy pronto los robots estarn entre nosotros. Very soon, the robots will be among us. Un total de seis pasajeros entre ellos mujeres y nià ±os ya salieron. A total of six passengers, among them women and children, already left. No hay buenas relaciones entre la escuela y la comunidad. There are not good relations between the school and the community. Estamos entre los europeos menos xenà ³fobos. We are among the less xenophobic Europeans. Entre las clases difà ­ciles y la falta de sueà ±o, no puedo hacer ejercicio. Between the difficult classes and the lack of sleep, I can't exercise. Entre la muchedumbre se encontraba un terrorista. A terrorist was found in the crowd. Se pierden entre la nieve. They got lost in the snow. Entre la lluvia, vio las ventanas cerradas. She saw the windows closed in the rain. Using Entre Sà ­ as a Phrase Meaning Among Themselves   Entre sà ­ can be used as an adverbial phrase to mean among themselves, mutually, or with each other. Spanish Sentence English Translation Los periodistas compiten entre sà ­. The journalists compete among each other. Ellos se aman entre sà ­ como una madre y un hijo. They love each other like mother and son. Cuando la obsidiana se rompe y sus fragmentos se golpean entre sà ­, su sonido es muy peculiar. When obsidian breaks and its fragments hit each other, its sound is very unusual. Idiomatic Expressions Using Entre Spanish idioms  are figurative words or expressions that cannot be completely understood solely from the words used. Attempting to translate a Spanish idiom word-for-word will result in confusion. Entre has several idioms that might be best understood if remembered or memorized. Spanish Phrase or Sentence English Translation estar entre la vida y la muerte to be fighting for one's life Entre tanto, las dimensiones econà ³micas han comenzado a tomar forma. Meanwhile, the economic dimension have begun to take shape. Entre semana, el servicio de autobuses empieza a las 05:45. Weekdays [during the week], bus service begins at 5:45 a.m.

Everyman Essay Example | Topics and Well Written Essays - 500 words

Everyman - Essay Example cularly reflected at the beginning of the text when God laments that the attention of human beings has been turned away from what they should pay attention to. â€Å"I perceive, here in my majesty/How that all creatures be to me unkind/Living without dread in worldly prosperity./Drowned in sin, they know me not for their God† (Donaldson 2121)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is an irony that the material wealth, which God said has come between him and his creatures, is not able to buy salvation for Everyman. Material wealth is also unable to win his friends over to his side even to the point of death. Of course, he must have affected the lives of fellowship, kindred, cousin, material goods and knowledge who all neglect him when he needs them the most. In spite of the fact that â€Å"money maketh all right that is wrong† (Donaldson 2131), Material Goods is unable to buy everyman salvation. Only good deed stays with him. Hence, the impression one gets is that the best money can do for any individual is to enable them make friends that will not stay during their time of trials and tribulations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, it is not the case that material wealth is depicted in no good light in the text because the reader, through the character of Everyman, is made to realize that Knowledge about what to do and what not to do will help one from making the kind of mistake that almost leads to the doom of the eponymous character. When one gets knowledge, others like discretion, strength, his five wits, and beauty will come.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At the end of the entire play, despite the fact that Everyman could have been followed by others, only Good Deeds follow him into the heavenly expanse. The bottom-line that is presented in the Morality Play, â€Å"Everyman†, is that all things might desert one (even wealth), only good deed will remain. Therefore, humans are encouraged not to give premium to material wealth over and above good deeds. This is despite the fact that

Global Warming Case Study Example | Topics and Well Written Essays - 250 words

Global Warming - Case Study Example Still, it is even more ironic to acknowledge that though global warming is closely linked to Industrial Revolution, which added to human affluence, yet, global warming is surely poised to wrench out a heavy economic cost from both the developed and developing economies. The sad thing is that if one takes into consideration the places worst impacted by global warming, one realizes that it is the poorest and least developed of nations like Bangladesh, Myanmar, Honduras, Vietnam, Nicaragua, etc that are to bear the brunt of this imminent calamity of human making. Global warming is ravaging the developing world in the form of natural disasters like droughts and floods and the consequent epidemics, hunger and large scale human migration and poverty. The thing that needs to be feared is that such calamities and disasters are bound to get more pervasive and pan-global, if something is not urgently done to ameliorate the situation. Global warming is a challenge that needs a concerted and col lective global